Designing a branding model for providing healthcare services in Iran

Masoomeh Abdi Talarposhti; Ghahraman Mahmoudi; Mohammad Ali Jahani

Volume 23, Issue 10 , 2021

Abstract
  Background: Branding in the field of healthcare services leads to transparency and utility in the type of services, differentiation of services in the minds of patients, and their trust in health centers. Therefore, the present study aimed to provide a branding model in the field of healthcare services. Methods: ...  Read More

Assessment of Quality of Services Delivered to Iranian Patients with Cataract

Zahra Hashemi Dehaghi; Soad Mahfoozpour; Mahmoud Modiri; Fateme Alipour

Volume 22, Issue 3 , 2020

Abstract
  Background: The expansion of activities and performance areas of organizations and modern management issues imply that organizations are no longer satisfied with success in only a limited number of elements. Mathematical models, thus, were formed and gradually developed for assessing organizations ...  Read More